Since today is Valentine’s Day 2017, it only seems appropriate to talk about love. We love our family, friends and that special person in our lives. But is it possible to love the people you do business with? Yes it is, at Elevology we are told on a consistent basis “we love working with you”, or “I just love working with Stacey or Terry”. Nothing provides a greater sense of appreciation than when you hear such praises from your customers. The only challenge as a business owner is now how do I get that business owner to stop what they’re doing and put that in writing for me? I’m going to explain the value, provide you several suggestions and steps to get great testimonials.
Since opening Elevology in 2005, I have found the testimonials provide an excellent source of credibility because they are a candid endorsement of your product by people who actually use your product. In my experience, I either receive only a one sentence quote or I get a full-page dossier. To be honest I’m happy with anything my customer finds time to give me. But in the end, we typically utilize a quote with customer’s name and company.
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